Felizcity Fitness App - Design and Validation

This is a detailed documentation of the Design and Validation of the FelizCity Fitness App.

Define

• Research Methods focus on the product positioning and the Google Survey Form that we have distributed outside ActiveSG and Private Gyms

  • Market Positioning

    • Based on a 2X2 matrix of Revenue and Market Share, I have noticed that the company Marketing Positioning is on the top right third quadrant where there is high revenue and high market share expectation. A Product Matching Listing Model is recommended.

  • We need to understand more about the User Psychography by conducting a survey with the following Survey Form:

• Competitive Audit

  • Fitness First Mobile App

  • Planet Fitness Mobile App

  • ActiveSG App

App	Profile	Friend	Messages	Credit
Planet Fitness	Mobile No	NA	NA	Pay at Counter
Fitness First	AppleID	NA	Call LAN Line	Pay at Counter
ActiveSG	SingPass	NA	Call LAN Line	Credit Card, Apple Pay, PayNow

App	Overall Fitness	C Tracking	W Tracking	M Tracking
Planet Fitness	NA	NA	NA	NA
Fitness First	NA	NA	NA	NA
ActiveSG	NA	NA	NA	NA

App	Booking Calendar	Digital Media Listing	Microsite Blog	Horoscope
Planet Fitness	Gym Program	NA	NA	NA
Fitness First	Gym Program	NA	NA	NA
ActiveSG	Gym Program	NA	NA	NA

1. Planet Fitness Gym Program

   1. Planet Fitness uses mobile number as the primary key to register user on app. There is a lack of classes and I am not able to explore further on its userflow.

2. Fitness First Gym Program

   1. Fitness First Booking System is a simple listing model and it asks the User to call the company for booking.

2. ActiveSG Gym Program

   1. ActiveSG using Singpass login to get User Details and pass the detail to the booking venue and then to trainer for attendace taking. Payment is done within the web app with Paynow, Apple Pay, and Credit Card Payment.

• User Interviews

  • Questions

    • Select your User Demographic

      • Gender

      • Age

      • Profession

      • Working and WFH Days, Hours

      • Preferred Gym Days and Hours

    • How do you keep track of CWM balanced wellness?

      • What do you want to see to know that you are in good shape for C?

      • What do you want to see to know that you are in good shape for W?

      • What do you want to see to know that you are in good shape for M?

    • How do you socialise in your CWM Social Circles?

      • What do you do in your social circles?

    • How do you want to make payment for the services?

      • ApplePay/GooglePay?

      • Single Subscription or modular subscription?

      • How Much?

    • How do you want the community to be discover this service?

      • Social Media

      • Referral/Word of Mouth

    • What devices do you use to track CWM and input metrics?

      • Mobile Phone

      • Smart Watch, then transfer to Cloud using Mobile Phone/Desktop

    • Beta Tester

      • Please provide email if you want to be a Beta Tester

• Affinity Mapping

Ideate

• We prioritize Trainees who want to discover and sign up for Gym Programs as the basic use case. In doing so, we seek to get clarity on the User Personas

	Bio	Motivations	Goals	Pains	Devices
Alice Tan 25 Female Singapore	Enthusiastic about fitness and looking to improve overall strength and endurance	To feel more confident in her own skin and improve her physical fitness	To lose weight and tone muscles for a healthier lifestyle	Struggles to stay consistent with workout routines due to busy work schedule	iPhone, Apple Watch
Ben Lee 28 Male Singapore	Eager to maintain fitness to get IPPT Silver	To maintain current physical fitness	To exercise twice a week	Struggles with multiple commitment in life	Samsung Galaxy
Michael Tay 45 Singapore	Pure interest in physical and mental well being	Work out to manage stress level	Exercise once a week Mindfulness 4 times a week	Using multiple apps to get physical and mindfulness feature	iPhone
George and Mandy 28 Singapore	Loves doing things together	Work out as a hobby to improve relationship	Workout and run one a week	Unable to chart a common goal as a couple	Oppo

• Visual Hierarchy

  
  

  

• User Flows

  • This is the comprehensive user flow captured for all 6 features

    

Prototyping

• Typography Before and After

• Rapid Prototyping

Testing

• Usability Testing

• Decision